Every so often, a brand opportunity comes along that just blows our socks off: the perfect name, a new industry, a truly disruptive offering and a visionary leader. Meet Voltheia.

We were tasked with creating an authentic, meaningful identity for this industry-changing business, focused on European low-voltage cables and on unifying, consolidating and raising standards across the market. The resulting brand revolves around two elements: a unique wordmark, and a supporting cast of Kamon, the Japanese term for a circular family crest. Each Kamon is a stylised cross-section of a low-voltage cable, and each represents one of the company's key values. They can sit with the logo or stand alone. Mix this structure with a punchy, modern colour palette, and you have something magical on your hands.