In 2010, we worked with Fundsmith to first name and then help brand the new company. More than fifteen years later the business has £36b AUM, and were still working together almost every day.
They had the idea for Fundsmith, but challenged us to come up with others and to ratify their initial idea. We developed a rigorous process to extrapolate the values for the new firm and to authentically brand it.
We researched the top 900 companies using Financial Services industry data, measuring colour, naming trends and styles, to position Fundsmith clearly ahead of the competition.
Keeping promises builds long-standing relationships.
The resulting brand is bold, direct and no-nonsense, just like the founder and the funds he manages.
We produce their marketing materials, print stationery, forms and legal documents, and design concepts for their internal web team to develop. We recently updated a beautiful value assessment document for them. While we often advise on digital, they now have an internal team for it.
Since that first identity project, we've created a whole brand hierarchy of funds, and we maintain their brand guidelines, now in their fifth edition.
We're so proud of this long-standing relationship.
