A value proposition

Fundsmith:
Assessment of Value

We produce almost all of Fundsmith's print materials, from regulatory reporting and policies to the forms and guides for their investors, but this is our favourite each year.

Fundsmith's imagery guidelines specify steel, red and glass abstract architecture for marketing documents. Here we've used that abstract style with a difference: each composition implies growth and improvement, to subconsciously reinforce the message on the page. Typographic hierarchy, sophisticated imagery and clear, considered information design.

Regulatory reporting, made genuinely beautiful.